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Advertiser

It is someone who has a product or service to sell and needs ad space in order to achieve this. So, an advertiser pays money to have their advertisements shown and they can also be known as a merchant or even a retailer. The way an advertiser makes money is by selling the advertised product and this is generally known as ROI (return on investment) – they pay money to create and display ads to help sell their product and how much money they make will be determined by how successful the ads actually are.

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